TRAINING & READINESS TOOL
Brainshark Review
Sales readiness platform for video coaching, training, and content authoring.
2
mentions across 219 enablement job postings
Overview
Founded: 1999
HQ: Waltham, MA (now Bigtincan)
Employees: Part of Bigtincan
Category: Training & Readiness
Pricing: Custom pricing (contact Bigtincan)
Best For: Organizations that need video-based coaching and training at scale
Strengths
- Video coaching and practice at scale
- Presentation-to-video content authoring
- Sales scorecard and readiness reporting
- Long track record (25+ years)
- Now combined with Bigtincan content engine
Weaknesses
- Acquired by Bigtincan, product direction evolving
- Dated UI compared to newer competitors
- Less innovative than Mindtickle/Gong
- Unclear standalone product roadmap
Verdict
Brainshark was a pioneer in video coaching and sales readiness. The Bigtincan acquisition gives it content management capabilities but creates uncertainty. If you are already in the Bigtincan ecosystem, Brainshark's training tools add value. For new buyers, Mindtickle or Lessonly are more modern alternatives.